Edict by Boat, a new sub brand from popular Indian audio brand Boat, has been launched in India on Amazon. The brand is ‘Made for Amazon’, suggesting that it has been developed in partnership with the e-commerce giant and its products could be exclusively sold through the e-retail giant in the country. The product range from Edict by Boat includes wireless headphones and speakers, and starts at Rs. 299 for the wired earphones, going up to Rs. 1,299 for the true wireless earphones.
Edict by Boat product range
The product range from Edict by Boat is available now, with pricing starting from Rs. 299 for the EEP01 wired earphones that seem to be a redesigned and slightly more affordable version of the Boat Bassheads 100. The product range also includes the EWH01 wireless headphones for Rs. 1,299, EWE02 wireless neckband earphones for Rs. 999, EWE01 wireless earphones for Rs. 799, ESP01 wireless speaker for Rs. 1,099, and ETWS01 true wireless earphones for Rs. 1,299.
The Edict by Boat ETWS01 are the most expensive product in the range, but are among the most affordable true wireless earphones that you can buy right now. Priced at Rs. 1,299, the earphones have a claimed battery life of up to 3.5 hours per charge on the earphones, three additional charges of the case, 8mm dynamic drivers, and a digital display battery indicator inside the charging case. The earphones use Bluetooth 5.0 for connectivity and also feature touch controls and voice assistant support.
Edict by Boat vs the competition
The highly competitive personal audio space in India has no shortage of brands competing in the affordable segment but Edict by Boat will hope to win over customers with its strong pricing and partnership with Amazon. The ETWS01 earphones are priced more affordably than popular new launches such as the Redmi Earbuds S and Realme Buds Q.
However, there are more affordable options such as the Truke Fit Pro that are priced at Rs. 999. The rest of the product range remains competitively priced, and buyers looking at entry-level options will find Edict by Boat’s pricing and product range to be very attractive.
Which are the best truly wireless earphones under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.