Pros, Cons, Alternatives and More

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googleadsense logo

Google AdSense is worth it because it provides you with the option to monetize your website, blogs, or YouTube. It’s best for beginners because it doesn’t limit the amount of monthly traffic to sites. The platform is user-friendly and offers you an opportunity to reach a high-quality audience and boost revenue up to $21 per 1000 views. Overall, the network is trusted by brands, publishers, and advertisers due to the transparent policies. However, the rules are stringent, deterring new users from joining the network.  Also, the minimum threshold is too high for new users starting their monetization journey.


  • Multiple ad formats
  • Monitoring process is available
  • Offers real time tracking system
  • Online support is available


  • The CPM rates are lower
  • Policy violation can lead to closure and appeal process is agonizing

Best Advertising Platforms


Ezoic logo

Google certified publishing partner with 10,000+ online publishers

Avg. sites see 50-250% growth in revenue and 90% YoY growth in traffic

Sites share 10% of the revenue earned using the Ezoic platform


PropellerAds logo

Ad formats – push notifications, onclick ads, in-page push, interstitials

Weekly payouts (every Thursday) with minimum withdrawal as low as $5

As a publisher you will receive 80% profit of all ads displayed logo manages high-quality ad supply on over 500,000 websites

Get on average $5 – $10 per 1000 impressions from over 40K advertisers

125 Bn+ total ads served and 1 Bn+ URLs monetized annually

What is Google AdSense?

Google AdSense is an ad network run by search giant Google. It was formed in 2003 to allow publishers to serve content and audience-targeted ads in the form of;

  • Texts
  • Videos
  • Images
  • Interactive media

Google AdSense is popular for its Cost Per Click(CPC) pricing model that compensates publishers for clicks on ads by visitors to their website.

Additionally, Google AdSense is a third-party ad network for publishers. This means that advertisers can buy ads on Google Adwords and place them on sites that use AdSense.

This strategy is meant to protect advertisers from unscrupulous publishers who may click on their ads to increase revenue.

Currently, Google boasts of over 2 million publishers who monetize via AdSense.

How Does Google AdSense Work?

First of all, Google approves your website, which must comply with their policies. Upon approval, you get to choose which ads will run on your page. Subsequently, advertisers will vie for ad space on your website, depending on your site. 

Further, you’ll get paid depending on the number of clicks on the ad. Google determines how much you’ll earn via a quality score or CTR, which is the percentage of customers who click on your site.

For example, if your blog is about furniture products, they will allow advertisers to display furniture-related ads on your page. 

Who is Google AdSense Best For?

Google AdSense is for any publisher, webmaster, YouTubers, and content creators who want to monetize their blogs or e-commerce websites with ads.

Google AdSense Features: What Does Google AdSense Offer?

Ad Formats

Google AdSense provides multiple ad formats for mobile and desktop viewing.

Examples include;

  • Banners
  • Text
  • HTML
  • Images
  • Video ads

The ads come with size adjustment features that allow customization depending on the media it’s being delivered on.

Public Service ads

Google Adsense provides publishers with public Service ads that are used in place of targeted ads.

Image ads

Google Adsense offers image ads in different formats such as;

Type Size
Leaderboard 728×90
Banner 468×60
Medium Rectangle 300×250
Skyscraper 120 x 600
Half Page aka Large Skyscraper  300 x 600
Large Mobile Banner 320 x 100
Mobile Leaderboard 320 x 50
Wide Skyscraper 160 x 600
Portrait 300 x 1050
The Billboard 970 x 250
The Square 250 x 250

You can combine image and text ads; however, you can’t choose the image format alone. Likewise, you can also display image ads on some pages but not all.

Ad-balance Controls

Google Adsense has the ad-balance controls feature that strikes out poor-performing ads so that your pages are only filled up with ads that generate high revenues.

Experiment Feature

Google Adsense allows you to use the experiment feature to define your ad settings and includes a variation. This feature lets you perform certain experiments such as blocking control, custom search, and ad balance. It also helps in customizing your ad settings instead of guesswork.

Opportunities Feature

Opportunities function is an in-house resource that works behind the scenes to spot improvement opportunities in your ad settings.

Matched Content

Matched content features give publishers recommendations on what to provide on their sites. It helps you in creating relevant content that users find valuable. It can help increase your page views, ad impressions, clicks, and subsequently revenue.

The Link Units feature creates a list of relevant topics on your pages. It uses a double click model where publishers are paid when visitors make a second click.

AdSense Linking

AdSense Linking enables you to view the reports automatically. You can get reports on;

  • Traffic status
  • Bounce rate
  • User interaction
  • Time on site

Notably, these reports are downloadable in CSV format, making it easy to convert to spreadsheets or MS-Excel.

Crawler Access

If you have an app-based site, the crawler features enable you to display ads on login-protected pages.

Built-in Color Pallets

With Google AdSense, you can create up to 100 color pallets which allow for customization. In addition, you can choose up to 4 pallets to rotate randomly on your site.

How Much Can You Earn with Google AdSense?

How much you make depends on the amount that advertisers pay per pick. For example, if you have 5000 views and 3% of your visitors click on ads, the number of clicks equals 150 ( 5000×3%). If the CPC or cost per click is 70 cents, your earnings will be $105 ( 70cents x 150 clicks).

If you provide engaging and high-quality content that your readers will love, you’ll get more visitors, more clicks, and high revenue.

Google AdSense Pricing

As a publisher, you will not pay anything to join Google AdSense. On the same note, the company has not provided any information about advertisers’ pricing structure. 

Google AdSenseRequirements

To join Google AdSense, you must meet the following requirements;

  • Sign a consent form that you will not click on your ads
  • Be at least 18 years old
  • Have an existing website
  • Provide unique content
  • You should not have fake traffic
  • Your site should not have abusive materials or content that promote hate speech
  • Follow the scientific consensus guidelines 

Google AdSense Payout Terms and Options

Google AdSense pays every month when you reach a $100 minimum threshold every 30 days. You get paid via Air Tim, cryptocurrency, checks, EFT, Western Union, and Wire.

However it doesn’t pay via Paypal but you can bypass this provision by adding a Virtual Bank account and connecting to your PayPal, Payoneer, or Wise.

Site Speed After Installing the Google AdSense

Google AdSense network may slow down your site speed because many ads may display on your page, affecting bounce rates and reducing your earnings.

Google AdSense Reviews: Is Google AdSense Legit?

Google AdSense has a 4.2 out of 5.0 rating in G2 and 2.2 in TrustPilot, representing average performance.

Most happy customers base their satisfaction on ease of use, verification process, multiple features, and platform robustness.

In addition, others praise the UX, which they describe as excellent since they can create ads quickly and publish over websites.

However, some users feel that the $100 minimum threshold is unreasonably high. Also, a few others are not happy with the support system, whereby it takes over one week before the team responds to emails.

According to some reviewers, the rules are stringent since the company can cancel your account anytime if a policy violation is detected.

What are the Google AdSense Pros & Cons?

Google AdSense Pros

  • Multiple ad formats
  • Monitoring process is available
  • Provides ample information on how to set up ads
  • Offers real time tracking system
  • Online support is available
  • Provides multiple customization options
  • Integration of ads is easy
  • Has high security levels

Google AdSense Cons

  • The CPM rates are lower than other players such as Adsterra
  • Policy violation can lead to closure and appeal process is agonizing

How Good Is Google AdSense Support and Knowledge Base?

You can reach Google AdSense by calling +1-844-245-2553 from Monday to Friday between 9.00 am to 9 pm ET. As well, the support is available via chat on the support page

Additionally, Google Adsense resources such as user guides can help you along the way. You can also ask the community questions and get feedback on issues. 

Google AdSense Review Verdict: Is Google AdSense Worth it?

Google AdSense is worth it because it provides you with the option to monetize your website, blogs, or YouTube. It’s best for beginners because it doesn’t limit the amount of monthly traffic to sites.

The platform is user-friendly and offers you an opportunity to reach a high-quality audience and boost revenue up to $21 per 1000 views. 

Overall, the network is trusted by brands, publishers, and advertisers due to the transparent policies. However, the rules are stringent, deterring new users from joining the network.  Also, the minimum threshold is too high for new users starting their monetization journey.

How to Sign Up with Google AdSense?

To get started with Google AdSense, you can follow the steps below;

  • Access the Google AdSense website
  • Click on the sign up page
  • Provide your email address and URL of your website
  • Sign in and choose your country or territory
  • Accept terms and conditions
  • Click create account
  • Choose payment method
  • Wait for approval which takes up to two weeks
  • Show ads

Sites Like Google AdSense

Network Google AdSense Ezoic Propellerads
Year founded 2003 2010 2011 2010
Commission type CPC CPM, CPC, and CPA CPA, CPI, CPL, CPM, and CTV CPM, CPC, CPA, and CPL
Minimum payout $100 $20 $5, Payoneer $20 and Wire $550 $100
Payment Frequency Monthly Once a month Net 30 Net 60
Payment Method Air Tim, cryptocurrency, checks, EFT, Western Union, and Wire Payoneer, PayPal, Payoneer, and prepaid cards Wire Transfer, Debit cards, PayPal, UnionPay, WebMoney, Skrill. Payoneer or Wire Transfer
Ad serving Global Global US, UK Canada, USA, and UK
Ad formats Image adsPublic service adsBannersTextsHTMLVideo ads Display adsNative adsOverlay, Mobile anchors,In app, Pop unders 728×90300×250160×600120×600video ad and on-click formats
Pop ups, pop unders, push notification, and native ads
Display adsNative adsBannersPopunder

Google AdSense vs. Ezoic

Ezoic Summary

  • Good support and customer service
  • It gives you complete control
  • Good analytics and reporting
  • Weekly newsletter with tips to improve

Both Google AdSense and Ezoic are premium networks that allow advertisers to set their campaigns and publishers to make money through ads on their pages or blogs. Despite these similarities, there exist some differences between the two platforms.

First of all, Ezoic pays commissions depending on the number of visitors on your site. On the other hand, Google AdSense pays when someone clicks on an ad. 


On the issue of pricing, Google AdSense is free for publishers, and there’s no free trial. However, they offer publishers 68% of the ad revenue generated by a site. By contrast, Ezoic provides a 30 day free trial for publishers joining the network.

During the trial period with Ezoic, you get to keep all the earnings; however, when it lapses, Ezoic will take a single ad revenue on a page footer. In addition, you can also opt for the no monthly free plan. 

Web traffic

To join Ezoic, you must have at least 10,000 visitors per month. On the contrary, Google AdSense does not limit the number of visitors you should have on your site.


Even though both pay every month, Google AdSense requires a higher threshold of $100 to withdraw, whereas Ezoic allows a minimum of $20.


Google AdSense is more stringent as it can suspend your account without notice if they find a policy violation. On the other hand, Ezoic will warn you if they suspect something unusual.

Google AdSense vs. Propellerads

Propeller Ads Summary

  • No minimum traffic requirement 
  • Wide range of payment options
  • Low threshold and convenient payment terms
  • Its platform is easy to navigate

Google AdSense and Propellerads are good networks for publishers regardless of the amount of traffic they generate. As well, both serve mostly blogs with high traffic, such as new sites and video publishers.

However, AdSense requirements are unfavorable for beginners or small businesses. For example, clicking on your ads can lead to suspension. 

Whereas this is meant to protect advertisers from unscrupulous publishers, the company does not provide evidence of when the ad was clicked or the IP address involved. Even worse, the clicking may be unintentional, and there is no way to prove this.  

On the other hand, Propellerads is more accommodating, and the rules are less strict.

Google AdSense vs. is one of the direct competitors of Google AdSense because it serves blogs and websites that deliver top-quality content.

Regarding differences, only accepts sites from top-rated publishers and content written at the native English level. In addition, websites must update their content every week. 

Even though Google AdSense also requires high-quality content, it doesn’t penalize non-native English content. Also, you can update your content anytime without worrying that your account will be suspended.

Other Sites Like Google Adsense

Google AdSense FAQ

How Much Can One Earn With Google AdSense?

How much you earn depends on the number of visitors who click on your ads. Subsequently, Google AdSense takes a commission of up to 28% of your revenue.

Can I Sign Up For Google Adsense From Anywhere?

You can sign in for Google AdSense from anywhere in the world. You only need to choose your country or territory and accept AdSense terms and conditions. 

How Can One Earn Money With Google Adsense?

You can earn money when Google AdSense matches or displays ads to your blog or website.

How Many Visitors Do You Need For Google Adsense To Approve Your Site?

You don’t need any traffic for Google AdSense to approve your site.

Is joining Adsense free?

Google Adsense is free for publishers; however, no information is available for advertisers’ charges.

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